Ticketing has always been Ticklio’s core, but a ticket is really the start of a relationship between a club and its supporter. Our latest release leans into exactly that: a set of tools that make communicating with fans more professional, more flexible, and more respectful of their privacy. If the last few updates were about speed on matchday, this one is about everything that happens between matchdays.

A ticket gets a fan through the door once. Good communication brings them back.

Consent That Actually Respects the Fan

The way clubs collect marketing consent just grew up. Where there used to be a single catch-all opt-in, fans can now make four separate, clearly labelled choices: the organizer’s newsletter by email, Ticklio’s own updates by email, and notifications by email and by SMS.

That distinction matters more than it sounds. Agreeing to hear from your club no longer silently signs you up for anything else, and an email opt-in is never treated as permission to send an SMS. Each consent is recorded separately per organizer and per channel, logged with the time and place it was given, so a club always knows exactly who agreed to what.

We’ve also placed each choice right where it belongs: email consents sit next to the email field, SMS consent next to the phone number, and SMS simply can’t be selected without a number to send to. Fans can review and change all of it any time from a dedicated Notifications tab in their account, with a clear card for each sender. It’s consent done the way it should be, transparent, granular, and honest.

A Checkout That Knows the Buyer

Consent isn’t the only part of the checkout that got smarter. The whole address step now does more of the work for the fan, so buying a ticket takes fewer taps and leaves less room for error.

Pick a country, and the phone field’s dialing code updates automatically, choose Slovenia and it fills in +386, without anyone hunting for the right prefix. Enter a postal code, and the town fills itself in. Where a code maps to a single place, the city is completed and locked so it can’t be mistyped; where a code could mean more than one town, the checkout simply offers the options to choose from. It works across the EU, and it means a fan spends less time typing and more time getting to the part that matters: their seat.

Emails That Look Like the Club, Not the Platform

A message from a club should look like it came from the club. This release makes that effortless. Headers and footers are now fully designable, the same rich content as the email body: a banner, a title, an image, a button, columns. A header can be a full graphic strip across the top of the email rather than just a logo and a line of text.

Because a header or footer is set once and reused, a club’s crest, colours, and sign-off follow every message automatically. Adding a logo is now as simple as dragging a file onto the header, it lands in the media library and becomes the header logo in one step, and the email designer shows the real header and footer live in the preview, exactly as the recipient will see them.

RSVP Pages That Stay On-Brand to the Last Click

The same care now extends all the way through the RSVP flow. Response pages inherit the header and footer of their parent invitation, so a guest never drops from a polished invitation onto a bare page. A dark VIP invitation now stays dark right through to the confirmation screen, instead of opening in a plain white frame.

The thank-you page after an RSVP uses the same signature as the invitation itself, and on mobile the footer no longer gets cut off, the signatures stack and centre cleanly, so an invitation looks just as considered on a phone as on a desktop. Small details, but they’re the difference between a message that feels handcrafted and one that feels automated.

Room for a Media Partner in Every Embed

There’s one more addition worth calling out, especially for clubs that work with a media partner. When the ticket-buying flow is embedded on a club’s own website, it can now carry a media sponsor credit alongside the standard Powered by Ticklio mark, a sponsor’s name, link, logo, or a combination of the three.

It’s a small space with real value: a way for a club to give a media partner visibility right at the point of sale, where every buyer sees it. The logo scales cleanly to fit the widget, and if it ever fails to load, the sponsor’s name shows instead, so the credit is never left blank.

More Than a Ticketing Platform

None of this is about selling a ticket faster. It’s about what a club does with the relationships those tickets create, communicating clearly, respecting a fan’s choices, and looking professional at every step. That’s the direction Ticklio keeps moving in: from a system that sells access to a platform that helps clubs build a lasting connection with the people in the stands.

Better tickets get fans in. Better communication keeps them.