Ticklio started as a system for selling and validating tickets. It’s becoming something bigger: a complete digital ecosystem for sports clubs and event organizers. The goal is simple to state and hard to build, one stable, reliable platform that connects ticket sales, access control, an online shop, supporter data, and the other processes clubs rely on, all in one place.

Over the past months we’ve delivered new projects, signed new partnerships, and built features that will expand the Ticklio ecosystem even further in the months ahead. Here’s where things stand.

An Online Shop, Built Into the Ecosystem

Ticklio can now be extended with a fully integrated online shop, designed to match each club’s visual identity and connected directly to its digital environment.

Clubs can use it to sell merchandise, jerseys, equipment, accessories, and more, and the same solution works for food and beverage. Visitors can order or pay digitally, and sales can be linked to physical points around the stadium, in club facilities, or at other locations. Just as importantly, the shop is a foundation for a future loyalty program, where ticket purchases, product sales, and other fan activity come together into one connected experience.

The shop runs on a one-time setup fee, followed by a monthly fee covering maintenance, technical support, and smooth operation.

Crossing Borders: New International Partnerships

After a successful start with RK Lokomotiva Zagreb, Ticklio’s expansion beyond Slovenia continues, and the next step is Serbia, where we’ve already established two new collaborations in the international football scene.

Ticklio is the official ticketing partner of Deal Done Serbia, Winter Edition, one of the region’s most important events focused on the football transfer market. Bringing together agents, scouts, club directors, owners, and legal experts in Belgrade, the conference sees Ticklio run the entire ticketing process, from ticket categories and VIP packages to add-ons like accommodation and airport transfers, attendee data capture, and promo code management. It also continues the WPM Group story, since Planet nogomet was already the official media partner at the summer edition, and now Ticklio joins for the winter one.

We’ve also established a new partnership with the Adria Football Forum, a leading regional event dedicated to education, development, and connection across the football industry in Southeast Europe. Taking place on 21 and 22 September 2026 in Belgrade, the forum gathers club representatives, football professionals, organizations, and companies to exchange knowledge and build new partnerships. Ticklio will provide the ticketing infrastructure, marking another important international partnership and a further step in our regional expansion.

These are meaningful moves into the European and wider regional market, and they’re only the start. We’re ramping up our marketing activity and preparing more partnerships with sports organizations, to be announced in the coming months.

Ticklio as a Full Club Organization Tool

Ticklio is also growing into a complete tool for club organization and visitor relationship management, with a strengthened marketing side of the platform. Among the newest additions:

- Embeddable sales widget, so the ticket-buying flow can live directly on a club’s own external website
- RSVP system for collecting and managing event registrations
- Structured contacts database, giving organizers a clearer, more organized way to communicate with visitors, fans, and partners

These features are free to use until 31 December, after which usage will be billed based on the number of contacts in the database.

What Comes Next?

The ecosystem keeps growing, and several major pieces are already in development. For youth setups, a new part of the system will handle the organization of youth selections, management of coaches, players, and training groups, and digital collection of membership fees. A mobile app is also on the way, built for fans, members, parents, and other users, connecting tickets, memberships, notifications, purchases, and payments, and bringing the separate parts of Ticklio into one unified experience. And the loyalty program will tie it all together, rewarding loyal supporters and linking ticket purchases, the online shop, on-site sales, and other club activity.

Step by step, Ticklio is connecting every key part of a sports organization into one stable, transparent, and connected digital environment. One ecosystem, built for how clubs actually work.