Ticklio has powered football, futsal, basketball and handball matches, hockey nights, festivals, and conferences across Slovenia. Now, for the first time, the platform leaves the EU. Ticklio is the official ticketing partner of Deal Done Serbia, winter edition, one of the most important football business conferences in the region, and our first step into the Serbian market.

What Is Deal Done Serbia?

Deal Done Serbia is not your average conference. It’s a two-day gathering built entirely around the football transfer market, bringing together agents, scouts, club directors, owners, legal experts, and sports professionals in one room. Through lectures, panels, and premium networking, it dissects how deals really get done, the timing, the leverage, and the business behind the game. In short, it’s exactly the kind of high-profile, high-expectation event where ticketing has to be flawless. The people in the room shape careers and clubs, and the experience around them needs to match.

From Media Partner to Ticketing Partner

This isn’t the WPM Group’s first time in Belgrade. At the summer edition of Deal Done Serbia, Planet nogomet, a fellow member of the WPM Group, was there as an official media partner, delivering articles, exclusive social content, and a week of coverage from the heart of the event. For the winter edition, we’re expanding that involvement. Planet nogomet continues its media role, and now Ticklio joins as the official ticketing partner, powering ticket sales for the entire conference. It’s a natural next step, and a sign of how the group grows together.

Built for a Complex Event

A conference like this is more demanding than a single-entry matchday. There are multiple ticket types, add-ons, and audience segments, all of which Ticklio handles in one flow. For Deal Done Serbia, that includes:

- Multiple ticket tiers, from Super Early Bird to VIP Daily Pass and full VIP Access packages
- Optional add-ons like accommodation and airport shuttle transfers, purchased in the same cart
- Attendee data capture, collecting job titles, organizations and other details at checkout for a professional, badge-ready delegate list
- Bulk import of promo codes, generated and assigned to specific users for targeted discounts and invitations

That last part matters more than it sounds. Importing large batches of user-specific promo codes lets organizers run precise campaigns, reward partners, and manage invitations at scale, without a single spreadsheet changing hands at the door.

There’s one more thing worth mentioning, and it usually runs the other way around. Ticklio normally works without service fees, which is one of the clearest advantages we offer clubs and organizers. Deal Done Serbia was different in scope. Here we took over the full sales operation end to end, running the entire ticketing process on the organizer’s behalf.

For this event, a 3% service fee was agreed with the organizer and is charged to the attendee at checkout, on top of the listed ticket price. The fee covers the additional operational scope involved in managing the complete ticketing process on the organizer’s behalf. It’s a good example of Ticklio’s flexibility: our standard model remains fee-free, while for projects where we take on a broader operational role, the commercial model can be adapted accordingly.

Our First Step into Serbia

This partnership is a milestone for us. It’s Ticklio’s first entry into the Serbian market, and we couldn’t have picked a better stage for it: a serious, international event at the center of the football industry, run alongside a partner we already know well. It also proves something we’ve said all along. Whether it’s a Prva liga matchday, a European qualifier, or an international conference in Belgrade, Ticklio adapts to the event, not the other way around.

New market, same standard. See you in Belgrade.